Dan works with organizations to develop managers to be more effective strategic leaders and decision makers.

Daniel (Dan) J. Knight founded and heads the Five Star Decision Institute in Alexandria, VA. He is expert on strategic leadership and decision making. Using his proprietary Five Star System and his signature Strategic Leadership and Decision Making Equation he helps organizations, large and small, guide their managers to higher levels of strategic leadership, decision making and performance.

Through highly interactive consultative coaching, training and follow through processes & methods, Dan helps organizations create more effective:

  • Strategic thinkers
  • Persuaders
  • Innovators

Dan is a retired US Army LT Colonel, a professional member of the National Speakers Association-DC, a past president and a former dean of its Speakers Academy. He is also a contributing editor for Strategy & Leadership, a leading business strategy journal. He is dedicated to transferring knowledge, motivation and skills to managers in organizations. He does this through the art and science of speaking, product development and consultative performance coaching, training & follow through.

Col. Daniel J. Knight

The 5-Star Decision Making System


Assess your strengths, developmental areas, opportunities and external threats.

Step-by-Step Process & Tools

Effective decisions can be reduced to a repeatable process that balances benefits and costs.

Creative & Innovative Mindset

Reasonable risks are necessary to find the best options and make progress.

Influence & Persuasion

There is a deliberate process to identify your strategic goals and develop partners.

Strategy, Execution & Measurement

It’s important to develop and execute strategic goals to move forward.

Videos that are worth your time


Dan spent his military career speaking to and advising decision makers around the world.

Today he continues to speak as a sought after keynoter and seminar leader. His audiences regularly include managers and people from both the private sector and government.


Dan’s direct approach to problem solving and opportunity exploitation. Using his Five Star Decision System, Dan will coach you and your managers on how to produce strategies and action plans that will be implemented and produce results – guaranteed!


Using his 5 Star Decision Making System, Dan will help you and your managers become more effective:

  • Strategic thinkers
  • Persuaders
  • Innovators

Connect with Dan

Select Client List

Select Testimonials

Michael Wedman

A unique coach and consultant.  His approach provided me with the opportunity and support I needed to discern appropriate courses of action. The solutions were mine and I owned them. Dan provided me with the framework for successful discovery and action.

Michael WedmanDirector, KPMG
K.T. Connor, PhD

Deep insight into leading edge concepts! Dan brought to life and clarified how an understanding of knowledge management and complex adaptive systems gives us a more powerful leadership model for the new economy.

K.T. Connor, PhDPresident, Creative Education Foundation (former)
Laura Davidson, PMP, PMI-RMP, CSM, SSGB

Dan’s guidance is impeccable, practical, and pertinent. He skillfully helps you define and articulate a relevant course of action and works with you to hone your skills enabling you and your team to confidently execute and succeed to the next level. I am grateful for his time and for drawing on his vast experience guiding me to be more successful.

Laura Davidson, PMP, PMI-RMP, CSM, SSGBRegional Liaison at InterContinental Hotels Group (IHG®)
Mitzi Perdue

Daniel Knight is an exceptional human being. His guidance on public speaking has meant, for me, somewhere between years and decades of improvement in a matter of months. He has a knack for gently zeroing in on what you need. But there’s something else that makes him an exceptionally great teacher. You know the phrase, “They don’t care how much you know until they know how much you care?” In a hundred different ways, the people whom he works with get to see that this is a man who really cares.

Mitzi PerdueSpeaker on Family Businesses and Business Families