Adoption of high leverage influence and persuasion techniques will ensure that you get more of what you want, when and where you want it. There is a deliberate process to develop strategic partners, identify your strategic goals, increase your credibility, gain cooperation and build productive long term relationships.


  • Use a five step by step process to build and transform your peroductive relationships
  • Apply 12 subconscious triggers that will compel others to cooperate with you and give you what you want
  • Make your efforts win-win and avoid self defeating win-lose strategies
  • Build productive partnerships through three key strategies
  • Identify exactly what you want
  • Build common ground
  • Provide clear evidence and benefits
  • Connect emotionally
  • Appeal to all the senses
  • Tell engaging and relevant stories